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Managing Creative Enterprises

by Xavier Greffe Series: Creative industries - Booklet No.3 Published by : World Intellectual Property Organization (WIPO) (Geneva, Switzerland) Physical details: 151 Black words on White Paperback Cover ISBN:978-92-805-1701-9.
Subject(s): Intellectual Property -- Business -- Industrial management -- Copyrights
Year: 2006
Online resources:
List(s) this item appears in: All | Intellectual Property
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Item type Current location Collection Call number Status Date due Barcode
Book Book Main Library
Intellectual Property 		Non-fiction 346.048 WIPO_PUB_938_IP_Copyright:11 Available 11-0
Book Book Main Library
Intellectual Property 		Non-fiction 346.048 WIPO_PUB_938_IP_Copyright:11 Available 11-1
Book Book Main Library
Intellectual Property 		Non-fiction 346.048 WIPO_PUB_938_IP_Copyright:11 Available 11-2
Book Book Main Library
Intellectual Property 		Non-fiction 346.048 WIPO_PUB_938_IP_Copyright:11 Available 11-3

Also has an e-copy

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

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